About Us


Today, Sri Valli Vilas is easily one of the most popular jewel retailers in the district of Cuddalore. Our tradition dates back to approximately 90 years. Mr. M.V.  Paavadai Chettiar started his trade in gold for the first time in Cuddalore in 1930. In 1953, during the period of Mr. M.V.P. Dandabani Chettiar, Sri Valli Vilas was officially habituated at No 43-44 Lawrence Road, Cuddalore.  Under the leadership of Mr. Velusamy Chettiar, the firm grew extensively. While the centenary year celebrations of our founder, Mr. M.V.P Dandabani Chettiar just got over, Sri Valli Vilas has already become a prominent landmark in the district of Cuddalore.

 We take immense pride in acknowledging the fact that we have customers who are NRI’s but still keep coming back to us on the grounds of goodwill.

One could easily spot a lot of corporates  and other firms advertise and vouch about trading 916 gold jewels in today’s scenario.  We are very privileged to have introduced and traded the same way back in 1952. In good old days, 11.1 gold jewels bearing “P.D.” seal was very sought after. In 2014, a branch of Sri Valli Vilas was instituted in Chidambaram.  We are overjoyed to have had a fabulous response there as well.

“Though the Chidambaram branch was inaugurated only 4 years back, people from the same locality were well aware of the brand” – says, our customer since generations. As per our staff at Chidambaram, people from the nearby districts like Nagapattinam also flock at our Chidambaram Branch to purchase jewels.

Today, our firm is lead triumphantly under the management of MR. Balu, Mr Srinivasan, Mr Ramesh and Mr. Aathma Vallinathan.  Their kind gesture and service is beamingly welcomed by our customers.

“Quality is our tradition, good fortune is god’s gift and these are the trade secrets that were bestowed upon us by our ancestors” – rejoices Mr.Balu, Partner, Sri Valli Vilas. “As preached by our predecessors, we strive to stand by our ethics while being socially responsible and shall do so in the future too” -adds Mr.Balu.

By trading in high quality jewels made under noble trade policies in conjuncture with honest retail strategy, we satisfy our customers beyond expectation. “Our most valuable customers inspire and support us to bring the best in terms of quality, creativity and design” – quotes Mr.Balu.